![](https://assets.entrepreneur.com/content/1x1/300/20171028133334-BillKing.jpeg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Bill King
Head of Digital Marketing, AvidXchange
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The One Important Factor That Impacts The Bottom Line For Small Businesses
The most successful businesses have products that their customers can't live without.
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