Get All Access for $5/mo

Things to Keep in Mind When Building a Startup Clear understanding of the problem being addressed through the venture is vital, says Bosch India's head of Start Up Innovation

By Pooja Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

The startup ecosystem across the globe is continuing to grow steadily. While some businesses succeed, many fail.

A well-known myth is that eight in 10 startups fail within the few years of starting out. In fact, a recent study by IBM Institute for Business Value and Oxford Economics says 90 per cent of startups in India, the world's largest startup ecosystem after the US and China, fail within the first five years of operation, with lack of innovation being the prime reason.

An earlier study by the US' Bureau of Labor Statistics claims that only half of new businesses survive five years or more, and about 30 per cent survive a decade or more. A 2012 research by the Harvard Business School said that 75 per cent of venture-backed start-ups fail.

We asked Debasis Goswami, head of Startup Innovation, at Bosch India, what key aspects aspiring or experienced entrepreneurs should keep in mind before starting a venture.

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific

 

A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

Marketing

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.

Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

Living

8 Movies That Increase Your IQ - #5 Will Test How Smart You Are

We enjoy movies so much that we can underestimate how much value they offer.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.