Vincent Bastien
Professor of Marketing, HEC Paris
Latest
Marketing To A High-End Consumer, Using The Luxury Strategy
The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.
More Authors You Might Like
-
Jeff Fenster
Founder, Everbowl
-
Entrepreneur Store
Entrepreneur Store
-
Ben Richmond
U.S. Country Manager, Xero
-
Sherin Shibu
News Reporter
-
Emily Rella
Senior News Writer
-
Ben Angel
Entrepreneur Network Contributor
-
Daniel Altman
Chief Economist, Instawork