Get All Access for $5/mo

The Identity Builder: Keshav Reddy, Founder, Equal Equal is unique as it is built as a consumer-first platform, ensuring consent, convenience, privacy and speed at the same time. It aggregates all your IDs of health, government, family, financial and records ensuring to give you access when you need it at a business

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Keshav Reddy, Founder, Equal

Keshav Reddy happens to be the third generation entrepreneur from the GVK family. GVK is a family business that was founded by his grandfather and then run by his father. The University of Michigan graduate went on to do his MBA from Massachusetts Institute of Technology. Keshav worked in the airports and pharmaceutical businesses for many years. However, the young lad was soon bitten by the startup bug and he founded his own company, Equal, a technology startup.

Equal is unique as it is built as a consumer-first platform, ensuring consent, convenience, privacy and speed at the same time. It aggregates all your IDs of health, government, family, financial and records ensuring to give you access when you need it at a business. So far, it has served 1.25 million Indians and counts the largest 30 companies in India as its clients. Starting in 2022, the following year was super successful in building the core platform for Equal, scaling clients, building new products and building use cases in over 10 industries. "Equal is scaling up from our gateway product to connect, wallet and face products in 2024 which will help deepen our platform in the world of identity. Equal's vision is to power identity for Indians," shares Reddy, who at Reddy Family Office successfully invested in 30+ software companies. The investments include four unicorn companies and are distributed between India, USA, Africa and southeast Asia.

Going forward, Equal aims to empower 100 million Indians across diverse use cases including hotel and co-working space check-ins, real estate transactions, employee verifications, loan verifications, housing finance verification, insurance claim verification, hospital check-ins, vehicle purchase, agriculture-related on-boarding and digital account on-boarding. It inspires to impact lives across diverse cohorts spanning white-collar to blue-collar workers, farmers, borrowers, and consumers, helping them better manage their personal identification documents.

FACTSHEET:

No. Of Co-Founders: 2

No Of Employees: 35

Year Of Inception 2022

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Growth Strategies

Learn business by doing business across the Globe: The next revolution in Entrepreneurship

As the startup ecosystem sees an influx of new entrepreneurs, the question arises: Is our current business education sufficiently equipping students for the entrepreneurial challenges they will face?

News and Trends

Will Nirmala Sitharaman Go Soft on Crypto in Her 2nd Term as FM?

This harsh treatment coupled with India's decision to not yet ban the currency has left many in a fix. So, what does the coming times mean for crypto players in India?

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Making a Change

Mastering Resilience: Learn to Detach Mistakes from Your Self-Worth with Darrell Vesterfelt

A moment of crisis led to his partners asking him to step away from one of the businesses that he co-founded