![](https://assets.entrepreneur.com/content/1x1/300/20161115121554-MonaAtaya.jpeg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Mona Ataya
Founding Partner and CEO, Mumzworld
Latest
Five Tips To Maintain Relevance (And Authenticity) In A Competitive Environment
Remaining relevant is inextricably linked to a brand retaining authenticity; evolving while staying true to itself, its mission, vision, values and customers.
More Authors You Might Like
-
Graham Glass
Founder and CEO of CYPHER LEARNING
-
Christopher Salvi
CEO of Salvi
-
Emily Rella
Senior News Writer
-
Alyson Watson
CEO of Modern Health
-
Entrepreneur Store
Entrepreneur Store
-
Pedro A. Barboglio Murra
Founder and CEO of Remote Team Solutions
-
Sarah Parks
Founder and CEO of ZenToes