Get All Access for $5/mo

Purplle Raises Additional $65 Million Series D Funding The company has raised $65 million bringing Premji Invest to the capital table

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Purplle

Purplle.com, an online beauty destination, has raised $65 million bringing in Premji Invest as an investor. This investment comes weeks after a $75 million funding led by Kedaara Capital, Sequoia Capital India and Blume Ventures. The company said it has closed a $140 million Series D funding after this investment.

"We are very pleased to welcome Premji Invest to our capital table. The investment will leapfrog our efforts to offer women personalised beauty experiences, expand our wide range of innovative products and drive penetration across the country. We plan to rapidly scale our private brands business and continue to build differentiated beauty brands with entrepreneurs. We will leverage exclusive Indian and international brand partnerships and fast-track acquisitions. Investments in content and community will be a key focus. We have nurtured some of the sharpest minds and will continue to build talent," said Manish Taneja, co-founder and CEO, Purplle.com in the statement.

Premji Invest supports the growth of India's booming consumer, financials, technology and manufacturing ecosystem. Investments of Premji Invest are across sectors such as consumer, financials, technology and manufacturing.

"Democratising beauty will continue to be a dominant theme in India and customers today are looking for products that specifically cater to their skin and personal health. Purplle continues to build on that promise by integrating the requirements of the customer through careful analysis of customer usage data with unique and differentiated products. We are excited about this partnership and look forward to working closely with the Purplle team," said Atul Gupta, partner at Premji Invest.

Founded in 2012, Purplle.com is one of the largest e-beauty destinations in India, with over seven million monthly active users, added the statement.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
News and Trends

OPPO Announces AI Accessibility Plan for 50 Million Users by 2024

GenAI will significantly become a part of daily life, enhancing experiences in entertainment, mobile productivity, and more

Growth Strategies

Five Sustainable Practices Adopted By Electric Vehicle Industry

Electric vehicles are inherently more eco-friendly than their fossil fuel counterparts, as they produce zero tailpipe emissions.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

3 Non-Financial Factors That Could Impact Your Business' Value

For healthy companies that want to maximize their value, the qualitative indicators can be bundled into three main categories.