Get All Access for $5/mo

Mass Layoffs Are Last Resort, Says Tim Cook Cook's statement comes amid ongoing cost-cutting measures and a slowdown in hiring at the tech giant

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Twitter

As technology companies continue to follow the trend of layoffs as part of their economic stabilization, Apple CEO Tim Cook has declared that mass layoffs are a "last resort" at his company. Cook's statement comes amid ongoing cost-cutting measures and a slowdown in hiring at the tech giant.

In an interview with CNBC, Cook was quoted as saying, ""Mass layoffs are the last resort for the company. It is not something that we're talking about at this moment. Apple has slowed down hiring and we are continuing to be extremely prudent in hiring."

He further noted that, "We're continuing to hire, just at a lower clip level than we were before. And we're doing all the right things by challenging the things that we spend, and we're just finding a few more ways to save on it."

According to reports, Apple fired a few employees in its corporate retail division in early April and has delayed bonuses to its employees. Tech companies hired in great numbers during the pandemic, however, Apple did not do the same and found itself in a better position than other tech giants.

According to CNBC, one of the main reasons why Apple is currently at a better position than its rivals might be the slowdown on hiring during the Covid pandemic.

In April, Bloomberg had reported quoting people with knowledge of the matter that the company was eliminating a small number of roles within its corporate retail teams. Those groups were responsible for the construction and upkeep of Apple retail stores and other facilities around the world.

In the quarter ended April 2023, the iPhone maker reported a net profit of $24 billion and revenue of $94 billion. Also, iPhone sales reportedly jumped by 1.5% to $51.33 billion during the quarter and that boost majorly accounted for the company's impressive quarterly results.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Productivity

Want to Be More Productive Than Ever? Treat Your Personal Life Like a Work Project.

It pays to emphasize efficiency and efficacy when managing personal time.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.