Rafic Fakih
Managing Director of Emirates Fast Food Company
Rafic Fakih is the Managing Director of Emirates Fast Food Company and Partner & Operator of McDonald’s restaurants in the United Arab Emirates. He is responsible for managing and growing McDonald’s in the UAE. Rafic has played a crucial role in the success and growth of McDonald’s in the country since the first store opening in 1994.
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Keep It Local: The Importance Of Localizing Your Franchise Approach
Franchising can be one of the most effective ways to amplify business growth. Within the thriving food and beverage category in the region, it is a model that has proved particularly compelling.
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