Zywa Zywa is the first gamified community-based payments app and Mastercard prepaid card exclusively tailored for Gen Z aged between 10 and 25 years old in the Middle East.
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Zywa is a first-of-its-kind gamified community-based app and MasterCard card, specifically designed for Gen Z. Through this platform, teenagers and young adults (10- 25 years old) can easily manage their finances, receive, and spend money without the need for cash, save money towards their goals, and earn rewards while interacting with their friends. The app helps the youth improve their financial literacy in a gamified and fun way, and it also gives them tailored financial tips on how to budget their money, and save for their future. Zywa is also aligned with the objectives of We the UAE 2031, a comprehensive national strategy that aspires to build a diversified, knowledge-based economy, as well as a vibrant, tolerant society.
- FOUNDED IN: 2021
- SECTOR: Fintech
"Zywa is hyper focused on significantly improving the quality of life of the UAE's youth by instilling financial literacy from a young age, improving their ability to manage their own money and familiarizing them with money-related concepts. This will help them avoid unnecessary debt, loans, and other facilities, which may cause financial burden on the UAE's economic system, and the society as a whole."
