Dr. Jones Mathew
Professor- Marketing, Great Lakes Institute of Management, Gurgaon
Latest
Glocalisation- Global + Local Approach of Brands
The art of balancing the universal characteristics of a brand with the local ecosystem in which it exists is called glocalization
More Authors You Might Like
-
Ivan Misner
Bestselling Author
-
Andres Tovar
Co-Founder of Noetic Marketer | Growth Consultant | Speaker
-
Shawn P. Walchef
Founder of Cali BBQ Media
-
Emily Rella
Senior News Writer
-
Amanda Breen
Senior Features Writer
-
John Rampton
Entrepreneur and Connector
-
Sherin Shibu
News Reporter