Venkatesh Umashankar
Professor, Great Lakes Institute of Management, Gurgaon
Latest
Startup Industry Is Generating Many Unicorns And Decacorns, But Who Gains From Them
For a developing country like India with a burgeoning population and aspiration, this new wave of entrepreneurship is absolutely essential for its economic growth
The Hidden Persuaders Redux
Responsible and ethical marketers will do well to not take to the easier path and build brands transparently for a sustainable presence in their chosen markets
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