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Marketing Basics
Appeal to Consumers' Five Senses
Your copy should stimulate a sensory reaction that compels readers to buy.


Leadership
Deconstructing the Second Presidential Debate
If you watched, you know what they said (or didn't say). But do you know why they were effective? How well did they say what they said?

Magazine
Attract Shoppers: Offer It All
Opening Ceremony's fashion-forward entrepreneurs bring a clever shopping concept stateside.

Business Blog
Candidates Debate the State of Main Street Business
They're both talking loud, but is either candidate really addressing the needs of small business?

Self Assessment
The Last Lecture for Entrepreneurs
Contained in Randy Pausch's life lessons are models for business owners to connect with employees and achieve success.

Success Stories
The Unclaimed Baggage Center
Thanks to this one-of-a-kind business, countless travelers' losses are one small town's gain.

Business Startup Idea
7 Industries With Seven-Figure Potential
Find out how to get started in each one--and take one step closer to a richer life.

Health and Wellness Center
Feeling Stressed?
Download our free PDF and get tips on encouraging a healthy work environment for you and your employees.

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