Online review site Yelp launched a free new marketing tool today called "About This Business," which allows small-business owners to share their story with the public on their business's Yelp page.
Stories can include a company's specialties, a short history, an introduction to the manager/owner of the business and five other recommended businesses. Business owners can set up the feature by visiting biz.yelp.com to create a free account.
About This Business is the latest tool from Yelp in a suite it launched in April that offers business owners the ability to directly message customers who have written reviews, upload photos, update business information and post announcements.
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