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Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.

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Lyft Gets a Serious Lift: Uber Competitor Expands to 24 More Cities

Lyft Gets a Serious Lift: Uber Competitor Expands to 24 More Cities

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Fresh off of a $250 million round of funding, the ride-sharing company is venturing into new markets.
The North Star to Guide Your Startup: Core Values

The North Star to Guide Your Startup: Core Values

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A set of beliefs can guide a young company as it chooses new staff and lays a strong foundation for the future.
How Do You Take Your Eggs? This Startup Likes Them 'Golden'

How Do You Take Your Eggs? This Startup Likes Them 'Golden'

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The Golden Goose, a kitchen gadget that scrambles raw eggs within their shells, has nearly surpassed its $34,500 Kickstarter goal in one week.
Midlife Crisis? Ronald McDonald Gets a Makeover, Joins Twitter

Midlife Crisis? Ronald McDonald Gets a Makeover, Joins Twitter

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On the heels of a disappointing earnings report, McDonald's announced its mascot is getting a new look and joining social media.
5 Signs You Need Investors -- Stat!

5 Signs You Need Investors -- Stat!

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Learning when it's time to call for capital can be tricky, but it could be potentially lifesaving for your business.
This Startup Aims to Be the Tesla of Mattresses
BUSINESS UNUSUAL

This Startup Aims to Be the Tesla of Mattresses

by Geoff Weiss
New York-based startup Casper is looking to bring some transparency -- as well as vertical integration -- to the $13 billion mattress industry.
The 7 Books Every Entrepreneur Needs to Read When They're Discouraged
Inspiration

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

by Dorie Clark
As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the towel. Here are seven books to read when you are feeling discouraged and need to feel inspired.
Could This Band of Flying Drones Be the Next YouTube Sensation?

Could This Band of Flying Drones Be the Next YouTube Sensation?

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KMel Robotics has programmed drones to play musical instruments. Check out their first music video.
2 Mobile Apps That Help Make a Busy Entrepreneur's Life Super Easy

2 Mobile Apps That Help Make a Busy Entrepreneur's Life Super Easy

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Take it from tech expert Veronica Belmont. These tapps can save you time and hassle.
Shutting Down to Starting Up: Being Hooked on Entrepreneurship

Shutting Down to Starting Up: Being Hooked on Entrepreneurship

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Even with past failures, entrepreneurs often continue to persevere on, looking for their next venture to jump into. For our series The Grind, one entrepreneur opens up about why she isn't ready to throw in the entrepreneurship towel.
The 4 Factors to Consider Before Hiring Your First Employee

The 4 Factors to Consider Before Hiring Your First Employee

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It's important to figure out the cost associated with taking on help and gauge other impacts on your business.
Don't Hurt Entrepreneurship In Fighting Income Inequality

Don't Hurt Entrepreneurship In Fighting Income Inequality

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Stimulating entrepreneurship means accepting more inequality. Policy intervention needs to understand that.
Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising

Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising

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After nine years as a stay-at-home mom, Andrea Sammreich reentered the working world as a Pillar to Post Home Inspections franchisee.
Troubling Trend: Fewer High School Grads Are Choosing College

Troubling Trend: Fewer High School Grads Are Choosing College

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After surging during the recession, college enrollment is down as high school graduates appear to be choosing work over school.
Outer Space: Bitcoin's Final Frontier?

Outer Space: Bitcoin's Final Frontier?

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Bitcoin core developer Jeff Garzik is taking steps to set up a satellite system that would beam Bitcoin's block chain public ledger down to earth.
Remember, It May Take Time for Employees to Bear Fruit

Remember, It May Take Time for Employees to Bear Fruit

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Does the New York Knicks president's recent decision to fire the entire coaching staff show that leaders shouldn't be so obsessed with moment-to-moment results?
Hottest of the Hot: The Most Exciting Trends in Innovation Right Now

Hottest of the Hot: The Most Exciting Trends in Innovation Right Now

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At the launch of Tribeca Film Festival's Innovation Week, a panel of leaders in NYC talked about what excites them most right now. Answers ranged from a crowdfunded virtual reality headset to a new way to think about our own identities.

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