NEW YORK, Sept. 9 /PRNewswire/ -- Dada Entertainment, (www.dada.net) an
innovator in digital and mobile entertainment services, has partnered with
Mozes, (www.mozes.com) the service that connects people to what they love from
their mobile phones, to provide music content from their favorite bands and
artists to fans using Mozes. The partnership was announced jointly by both
companies today at the CTIA Wireless I.T. & Entertainment 2008 conference.
Musical artists using Mozes will now be able to monetize their CRM and
interactive mobile campaigns by offering mobile music for purchase to their
mob (mobile list). Mozes lets fans send and receive exclusive texts, voice
messages and more with their favorite bands, brands, sports teams and social
groups. Fans will also now have access to Dada.net's full range of premium
mobile ringtones, wallpapers and games. Dada.net content is available for all
major U.S. carriers and more than 2,000 handsets.
RCA Music Group's eleven time Grammy winner, Alicia Keys, will be one of
many artists using Mozes to offer premium mobile content to her fans. When
fans call her Mozes line (646-248-5158) they have the option to preview and
purchase the latest Alicia Keys ringtones from her multi-platinum selling
album As I Am while on the call. When a ringtone is chosen for purchase, Dada
delivers the ringtone directly to the fan's mobile phone.
"This partnership empowers all Sony BMG artists to link fans to their
music," said Sean Rosenberg, Vice President, Mobile Marketing, Sales &
Business Development, BMG Label Group. "The mobile phone is an exceptionally
personal medium where the shift from marketing to sales must be seamless,
Mozes and Dada Entertainment are now providing that coherence."
"Dada Entertainment will empower music fans who interact with their
favorite recording artists through Mozes's service, to also consume content,"
said Massimiliano Pellegrini, CEO, Dada Entertainment. "Consumers rely heavily
on their mobile phones for entertainment as well as communication. Dada is
thrilled to add an exciting new a dimension to their mobile experience by
partnering with a company like Mozes, which has direct access to artists and
their fans."
"Mozes enables bands and artists to engage fans on their mobile phones in
a trusted and consistent way resulting in the right environment for selling
the must-have music content that fans demand," said Dorrian Porter, CEO,
Mozes. "Dada Entertainments offers music fans a wide breadth of desirable
content, and makes the revenue generating efforts of our customers at music
labels and management companies - or the independent artist - simple and
streamlined."
Mozes will be powering live text-to-screen interaction at Billboard's
Mobile Entertainment Live! today, September 9.
About Dada Entertainment
Dada Entertainment, a joint venture between two of the worldwide leaders
in the mobile and music industries, Dada USA, Inc. and SONY BMG MUSIC
ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment
services. Formed in October 2007, Dada Entertainment is launching the next
generation of ubiquitous personalization and entertainment services. The only
company offering both ringtones and DRM-free full-length MP3s for mobile and
PC paid via the mobile phone, Dada Entertainment is a growing leader in the
U.S. market.
Barely one year old, Dada has rapidly created a unique and seamless Web
2.0 experience around its rich catalog of music and entertainment content,
ranging from full-length audio and video to ringtones and games. Dada
Entertainment manages several direct-to-consumer offerings, including a full
portfolio of web-based services centered around the discovery and consumption
of music, designed to encourage a sense of community and social networking.
About Mozes
Founded in 2005, Mozes is the world's easiest and most trusted way to
connect people to what they love from their mobile phones. Mozes enables any
marketer to easily build and manage CRM and interactive mobile campaigns that
combine text, voice, the web and live events. Mozes powers thousands of mobile
campaigns that connect millions of fans to their favorite band, brand, sports
team and more. Mozes guarantees no hidden costs, as well as a permission-based
and spam-free mobile experience for consumers. This approach attracts new
customers, increases consumer loyalty and participation, which results in more
effective marketing campaigns. Initially focused on the music industry, Mozes
is used by nearly 4,000 major label and independent artists, including Chris
Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. The desirability of
reaching consumers via cell phone is growing according to eMarketer which
projects U.S. spending on mobile marketing to reach $4.4 billion by 2011.
Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
SOURCE Dada Entertainment