XI'AN, China, Sept. 19 /Xinhua-PRNewswire-FirstCall/ --
SkyPeople Fruit Juice, Inc. (OTC Bulletin Board: SPFJ) ("SkyPeople" or "the
Company"), a leading processor and manufacturer of concentrated apple,
kiwifruit, pear and other fruit juices and fruit products in the People's
Republic of China, today announced that it has officially launched the
large-scale production of concentrated mulberry juice at the Company's
Jingyang production base as of September 2008.
SkyPeople is one of the first companies to initiate large-scale production
of concentrated mulberry juice in China. Since the harvest season for
mulberries is only between April and May, and fresh mulberries are difficult
to store for long periods, domestic mulberry juice production has historically
been limited to the second quarter of every calendar year. However, based on
its proprietary mulberry storage technology, SkyPeople is capable of storing
mulberries for at least 12 months, allowing for year round manufacturing.
Currently, SkyPeople is capable of producing concentrated mulberry juice at a
rate of up to 1,000 tons per year.
Mulberries are widely regarded as one of the most nutritionally
substantive fruits available to consumers. They possess rich active proteins,
vitamins, amino acids, carotenes, and a variety of essential minerals.
Compared with other fruits, the concentration of nutrients in mulberries is
six times greater than that of apples and over four times greater than that of
grapes.
"SkyPeople is excited to announce this latest addition to our range
product offerings. Our new production line has addressed the void in the
mulberry juice market in China while allowing us to continue diversifying our
product base," stated Mr. Yongke Xue, chief executive officer of SkyPeople.
"Currently, we are the only manufacturer in China capable of large-scale
concentrated mulberry juice production throughout the year. According to our
market research, due to low supply and rapid growth in demand, the average
wholesale price of concentrated mulberry juice in the China market has reached
RMB 80,000 to RMB 100,000 (approximately U.S.$11,764 to U.S.$14,706) per ton
as of August 2008. We firmly believe that the addition of concentrated
mulberry juice to our product line will bring SkyPeople strong financial
rewards and strengthen our leadership in the domestic specialty fruit juice
market."
About SkyPeople Fruit Juice, Inc.
SkyPeople Fruit Juice, Inc. is a holding company for Shaanxi Tianren
Organic Food Co., Ltd. Shaanxi Tianren is a company organized according to
the laws of the People's Republic of China. SkyPeople's main products are
concentrated apple, kiwifruit, pear and other fruit juices for domestic and
international consumers. Its brand, HEDETANG, is positioned as a high quality,
healthy and nutritious juice concentrate and clear juice product used both as
an ingredient component in other products and an end-use juice concentrate
product. Shaanxi Tianren owns the largest kiwifruit plantation in China and
is a leading worldwide producer of concentrated kiwifruit juice.
Forward-Looking Statements
This press release contains certain 'forward-looking statements' that
involve a number of risks and uncertainties. There can be no assurance that
such statements will prove to be accurate and the actual results and future
events could differ materially from management's current expectations. Such
factors include, but are not limited to the Company's ability to obtain the
necessary financing to continue and expand operations, to market its products
in new markets and to offer products at competitive pricing, to attract and
retain management, and to integrate and maintain technical information and
management information systems, political and economic factors in the People's
Republic of China, compliance requirement of law and regulations of the PRC,
the effects of currency policies and fluctuations, general economic conditions
and other factors detailed from time to time in the Company's filings with the
United States Securities and Exchange Commission and other regulatory
authorities. The Company undertakes no obligation to publicly update or revise
any forward-looking statements, whether as a result of new information, future
events or otherwise.
For more information, please contact:
SkyPeople Fruit Juice, Inc.
Ms. Spring Liu, CFO
Tel: +1-818-390-1272
Email: springliu@skypeoplejuice.com
CCG Investor Relations Inc.
Mr. Crocker Coulson, President
Tel: +1-646-213-1915 (New York)
Email: crocker.coulson@ccgir.com
Graham Reed, Financial Writer
Tel: +1-646-213-1907
Email: graham.reed@ccgir.com
Web: http://www.ccgirasia.com
SOURCE SkyPeople Fruit Juice, Inc.