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About this project
Can social-media really help a business grow? We want to find out. We've asked a team of creative thinkers in digital marketing to help take a local Denver business, Big Papa's Barbeque, from zero social presence to big-time social network strategist. At the end of the 30-day project, they'll hand the reins back to Big Papa's to continue on course. Track updates here on this blog and on Twitter with the hashtag #socialsauce. And, please let us know what you think of our efforts along the way.
The Business
Big Papa's BBQ Inc.
Big Papa's BBQ Inc. is a fast-casual restaurant based in Denver. It was founded in 2004 by friends Bill Cossoff, a serial entrepreneur and commercial real-estate broker, and Frank Alfonso, a corporate restaurant manager for 25 years. The company has two additional locations in Littleton, Colo., and a catering business. It has 60 employees and $2.1 million in annual revenues.

Follow Big Papa's BBQ:

Follow bigpapasbarbq on Twitter Follow bigpapasbarbq on Facebook
The Team
Scott Snyder

Scott Snyder

Principal and Chief Strategy Officer
LeeReedy/Xylem Digital
Snyder leads business development for the digital side of the company.
Nick Williams

Nick Williams

Producer and Social Strategist
LeeReedy/Xylem Digital
He will be implementing the team's social networking plan.
John Gilbert

John Gilbert

Creative Director
LeeReedy/Xylem Digital
Gilbert leads Xylem's creative and development teams.
Jamie Reedy

Jamie Reedy

Strategist and Copywriter
LeeReedy/Xylem Digital
Reedy is the team's blogger for the Social Media Challenge.
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