Direct Marketing 101
Learn the basics of direct mail, including building a mailing list and conducting your campaign.
Browse By Topic
Guides to Using Direct Mail and Coupons
Direct Mail
Direct mail is everywhere--and if you're not using this pervasive form of advertising, you could be missing out.
Coupons
No one can resist a coupon! Find out how to take advantage of this enticing form of advertising.
More Articles
The Coupon Offer in ActionGet attention--and motivate prospects to buy--with creative coupons.
The Coupon Offer in ActionGet attention--and motivate prospects to buy--with creative coupons.
The Power of Direct MailTarget potential customers where they live with a direct mail campaign.
Make the Most of Mailing ListsUse mailing lists to pinpoint potential customers for your direct mail campaign.
99 Tips for Direct-Mail MarketingKick your marketing into high gear with these 99 ways to get customers to open your mail.
Land Customers With a Marketing BribeWhat's the secret to getting customer response? It's all about the offer.
10 Direct Mail SecretsCheck out these insider tips for creating effective direct mail pieces on a budget.
Get in Front of Customers With Direct MailLooking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.
Promote Your Business With Coupons and ContestsFind out why offering customers coupons or giving them free products is beneficial for your business.
When to Use Direct MailMake the most of your direct-mail campaign
Draw Customers to Your Website With CouponsUsing coupons can be a great way to get new customers to visit your site—if you do it right.
Does It Have to Be "On Sale" to Sell?To ensure healthy profits, target both transactional and relational customers with your advertising.