Direct Mail and Coupons

10 Direct Mail Secrets

Check out these insider tips for creating effective direct mail pieces on a budget.

July 29, 2005 in Direct Mail and Coupons

Get in Front of Customers With Direct Mail

BY Kim T. Gordon

Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.

June 1, 2005 in Direct Mail and Coupons

When to Use Direct Mail

BY Nancy Michaels

Make the most of your direct-mail campaign

November 1, 2004 in Direct Mail and Coupons

Direct Marketing 101

Deliver your marketing message to a precise audience with direct marketing. Read on to learn the basics, including building a mailing list, renting one and conducting your campaign.

November 1, 2004 in Direct Mail and Coupons

Get Your Direct Mail Noticed

BY Kim T. Gordon

Take your marketing into the next dimension with dimensional mailers.

January 6, 2003 in Direct Mail and Coupons

Building an Effective Mailing List

BY Sean M. Lyden

To get your direct-mail message across, you have to start out with the right names.

June 24, 2002 in Direct Mail and Coupons

Creating Effective Advertising Materials

BY Kathy J. Kobliski

Don't understand why your ads and direct mail aren't working? Find out what you may be doing wrong and how to fix it.

September 18, 2000 in Direct Mail and Coupons

Hit List

BY Kim T. Gordon

We answer your questions regarding no-fail direct mail

November 1, 1999 in Direct Mail and Coupons

Starting Lean: Selling a Vision (Video)

Presented by

Postal Power

BY Gwen Moran

Secrets to boosting your direct mail's effectiveness

July 1, 1999 in Direct Mail and Coupons

Make the Most of Mailing Lists

Use mailing lists to pinpoint potential customers for your direct mail campaign.

August 11, 1998 in Direct Mail and Coupons

Get Noticed With Dimensional Mail

BY Kim T. Gordon

Have you thought about using dimensional mailers in your direct-mail campaigns?

August 1, 1998 in Direct Mail and Coupons

The Power of Direct Mail

Target potential customers where they live with a direct mail campaign.

August 1, 1998 in Direct Mail and Coupons

Clip Art

BY Leann Anderson

Coupons can be powerful marketing tools if you make yours stand out from the crowd.

June 1, 1997 in Direct Mail and Coupons

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