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Guides for Advertising on TV
TV Ads
No matter who you're trying to reach, you'll find plenty of opportunities on network television.
Cable TV Ads
If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option.
Direct Response TV Ads
Generate immediate response from your prospects by using these "Call now!" ads to attract attention.
Infomercials
If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising.
More Articles
Is a Super Bowl Ad Really Worth the Cost?What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
Monday Morning Quarterback: The Good, the Bad and the Ugly of Super Bowl 41Super Bowl 41 is over, but the hype surrounding the commercials has only just begun. Join us as we take a look at this year's winners and losers.
The Multimillion-Dollar Super Bowl GambleUltra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
Are You Ready for QVC?Get an inside look at the TV-shopping giant and how you can get your product in front of millions.
Creating an Attention-Getting TV Commercial7 surefire steps to producing an ad that will give you a competitive edge
The Trick to Old-School AdvertisingDoes advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
Selecting StationsWhere should your radio and TV ads air?
Boost Sales With a TV CommercialTake your business to the next level with this advice for navigating the television airwaves.
Target Your Market With Appropriate Ad CopyFollow these four steps to craft copy that's guaranteed to reach your ideal customer.
Radio and TV AdvertisingTurn up the volume on your ad campaign by adding radio and television spots to the mix.
What Return to Expect on Your TV Ad DollarBefore you pour money into airtime, determine how often you need to show your spot to get a return on your investment.