Guides for Advertising on TV
TV Ads
No matter who you're trying to reach, you'll find plenty of opportunities on network television.
Cable TV Ads
If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option.
Direct Response TV Ads
Generate immediate response from your prospects by using these "Call now!" ads to attract attention.
Infomercials
If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising.
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Radio and TV Advertising
Turn up the volume on your ad campaign by adding radio and television spots to the mix.
Getting Screen Time
Find out how to market your product on television.
Is a Super Bowl Ad Really Worth the Cost?
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
Monday Morning Quarterback: The Good, the Bad and the Ugly of Super Bowl 41
Super Bowl 41 is over, but the hype surrounding the commercials has only just begun. Join us as we take a look at this year's winners and losers.
The Multimillion-Dollar Super Bowl Gamble
Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
Are You Ready for QVC?
Get an inside look at the TV-shopping giant and how you can get your product in front of millions.
Creating an Attention-Getting TV Commercial
7 surefire steps to producing an ad that will give you a competitive edge
Selecting Stations
Where should your radio and TV ads air?
Boost Sales With a TV Commercial
Take your business to the next level with this advice for navigating the television airwaves.
Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
What Return to Expect on Your TV Ad Dollar
Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.