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Ad Columnist Roy H. Williams

Selecting the Most Effective Advertising Media
How can you tell if your ads are reaching the right audience and generating the best response?

Determining Ad Rep Commissions
Should you pay your ad reps before or after the money comes in?

Outdoor Ads That Get Results
You can't just slap a few words on a giant sign and expect people to respond. Here's how to craft your outdoor ads for optimal results.

Should You Increase Your Radio-Ad Frequency?
There's no easy answer. But if you have the stomach for it, the answer might be yes.

Does It Have to Be "On Sale" to Sell?
To ensure healthy profits, target both transactional and relational customers with your advertising.

Debug Your Ad Campaign
Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.

Adjusting Your Ads in Times of War
How to proceed with your advertising goals when the world is in turmoil

Advertising Your New Business
How to get big results with a small budget

Calculating Your Ad Budget
Before you pour money into advertising, figure out exactly how much you should spend.