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Starting Lean: Selling a Vision (Video)

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15 Sites for Promoting Your Local Business

BY Kristin Edelhauser

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.

February 15, 2007 in Online Ads

Is a Super Bowl Ad Really Worth the Cost?

BY Roy Williams

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.

February 6, 2007 in Broadcast Ads

The Multimillion-Dollar Super Bowl Gamble

BY Kristin Edelhauser

Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.

January 30, 2007 in TV Ads

Why Aren't Your Ads Working?

BY Roy Williams

If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.

January 12, 2007 in Ads by Type

10 Tips for Unleashing the Power of Classified Ads

Don't let their brevity fool you: Classified ads can bring in the business if you do them right.

January 9, 2007 in Print Ads

Hit Big on Google With "Turn-the-Corner" Keywords

Attract customers who didn't even know they were looking for you by diverting their attention.

January 9, 2007 in Online Ads

10 Pointers for Crafting an Effective Advertorial

What every business should know about editorial-type magazine ads

January 9, 2007 in Print Ads

Radio's New Wave

BY Kim T. Gordon

It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.

November 1, 2006 in Broadcast Ads

Creating an Attention-Getting TV Commercial

7 surefire steps to producing an ad that will give you a competitive edge

October 3, 2006 in Broadcast Ads

Improving Your Search Advertising Results

Learn to bring in the business with these 10 quick tips for creating more effective keyword ad campaigns.

September 19, 2006 in Online Ads

Creating Radio Ads That Stand Out

BY Roy Williams

Try these tips to break free of background noise and get a strong response from listeners.

July 31, 2006 in Broadcast Ads

The Coupon Offer in Action

BY Al Lautenslager

Get attention--and motivate prospects to buy--with creative coupons.

July 24, 2006 in Coupons

Selecting Stations

Where should your radio and TV ads air?

July 13, 2006 in Broadcast Ads

Billboards Go High-Tech

BY Gwen Moran

Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.

July 1, 2006 in Coupons

The Legal Issues of Advertising Online

BY Cliff Ennico

Make sure your online ads are legally protected.

June 1, 2006 in Online Ads

Put Your Ads Where Your Customers Are

BY Kim T. Gordon

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.

June 1, 2006 in Outdoor Ads

The Lowdown on Pay-Per-Click Advertising

BY Catherine Seda

Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.

June 1, 2006 in Online Ads

The Trick to Old-School Advertising

BY Roy Williams

Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.

May 1, 2006 in Print Ads

Creating Print Ads

Learn how to write and design print ads that get noticed.

April 20, 2006 in Print Ads

Print Ad Placement

Put your print ads in places that get results.

April 20, 2006 in Print Ads

Inventive Ways to Use Place-Based Media

BY Kim T. Gordon

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.

April 17, 2006 in Ads by Type

The New Frontier of Advertising

BY Roy Williams

Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.

April 10, 2006 in Ads by Type

10 Unusual Ways to Advertise

BY Roy H. Williams

Create an ad that'll stick with your customers long after they see it.

March 13, 2006 in Ads by Type

Tips for Event Sponsorship

BY Kim T. Gordon

Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.

March 1, 2006 in Sponsorships

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