Advertising
Tips for steering clear of common advertising pitfalls.
Recent Posts in Advertising
Super-Bowl Commercials Through a Marketer's Eyes
BY Karen Leland
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
What You Need To Know About Facebook Mobile Ads
BY Amy Porterfield
Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
3 Alternatives to Using Google Adwords
BY Kim Lachance Shandrow
A look at other advertising platforms that can boost your brand exposure online.
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit
BY Lindsay LaVine
Three things you need to know about 'right of publicity' when selecting photos for your website or advertising. Local Advertising Connects With Customers Using Inside Jokes
BY John Patrick Pullen
Consider 'out-of-home' ads to connect with locals. How a Dollar Shave Club's Ad Went Viral
BY John Patrick Pullen
Sales skyrocketed after an irreverent video became a Youtube hit. 5 Ways to Transform Facebook Page Apps into Free Advertisements
BY Thomas Meloche
Learn how to use Facebook's redesign to get your customer's attention. Driving Awareness with Vehicle Advertising
BY Dan S. Kennedy and Jeff Slutsky
You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising. An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
BY Carol Tice
Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick. Social Advertising: Like, Share, Retweet ... Buy?
BY Polly Schneider Traylor
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action. Is the End Near for Traditional Advertising?
BY Mikal E. Belicove
The future of advertising may already be written on a Facebook wall. How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
BY Mikal E. Belicove
Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights. Twitter Makes Room for Your Ad Dollars
BY Mikal E. Belicove
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets? An Argument for Caution as Facebook Readies Mobile Ads
BY Mikal E. Belicove
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.Ads by Google
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