This ad will close in
Question added to topic MarketingJune 11, 2007

What kind of music can increase sales in a bar?

What music should I use to increase the sales of drinks in my bar? I run a rock night in a pub. The music will be played in between bands playing.
Depends on the clientele. If the bands are playing head-banger music, then the fans expect to hear the same stuff in between sets; so Dolly Parton would not be the right fit!

After you've got the right genre/style of music set, then I'd recommend putting on songs with upbeat lyrics versus anything that makes you want to jump off a building. Of course you've not identified what you are trying to sell - drinks, tickets to other concerts, or conecerts in outside venues.

Certainly the music choice can help you "push" bar drinks if everyone feeling good, but so can announced half an hour discounts. And if it's other stuff you want to sell - like t-shirts ( or tickets as I said before) then you'd need to break up the music with some hard calls to action, like "Buy a t-shirt in the next half an hour and get a buck ( or two) off your next drink."

Best of luck!

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious women, companies and entrepreneurs worldwide, sharing smart new media, client engagement, entrepreneurial and communications expertise as a techpreneur, consultant, speaker and video blogger.

0 Comments. Post Yours.

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Don’t see a topic? Suggest One

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone