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Question added to topic MarketingJune 12, 2007

How do I sell an idea for a new baby product?

I have an idea and a prototype of a existing product. It not only makes the product easier to use, but I truly believe it would sell. My only issue is how do i go about selling my product to a large company, what are the steps that I need to take?
I have bad news for you.   It's extremely unlikely. Do a google source for "value of ideas" and you'll see what I mean. If it's a good idea you should be talking about building a company, of your own, to take advantage of it.

If you can patent that idea, then you have a better shot, but patent attorneys will cost you thousands of dollars and even with a patent it's very hard to sell the idea instead of just building the company.

There's a short video about the problem of trying to sell ideas on my website at www.timberry.com




Tim Berry is the president of Palo Alto Software Inc., based in Eugene, Ore., which produces business planning software. He is also the author of 3 Weeks to Startup and The Plan-As-You-Go Business Plan, published by Entrepreneur Press.

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