I highly recommend a special report or article of your expertise. This positions you as an expert and sets you apart from your competition. Make sure that anything you create is related to the benefits you offer to your prospects and customers--what's in it for them. Don't just prepare a presentation that is all about you. Address pain questions and challenges then put forth solutions for those challenges. Good Luck. Al.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.