I highly recommend a special report or article of your expertise. This positions you as an expert and sets you apart from your competition. Make sure that anything you create is related to the benefits you offer to your prospects and customers--what's in it for them. Don't just prepare a presentation that is all about you. Address pain questions and challenges then put forth solutions for those challenges. Good Luck. Al.
Al Lautenslager is an award-winning marketing and PR consultant and direct-mail promotion specialist. He's also the principle of Market For Profits, a Chicago-based marketing consulting firm. His two latest books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at www.entrepreneurpress.com.