Ask Entrepreneur

What is the best type of a marketing for a new day spa?

We don't have a lot of existing clients to draw from.
A new day spa - that sounds heavenly! Since so many people are running ragged, the best way to appeal to them is to focus on the benefits of going to the spa - services that can relieve their stress and help them recharge so they can be more focused and productive.

The best and most cost-effective marketing mix would, first, include direct mail. Send out a professionally designed and written piece to target high income families within a 10 mile radius of your zip code. Secondly, network: Give out grand opening discount coupons to various business groups of the area in person. Then put print advertising in your local daily and/or weekly papers (assess which ones are well-read by people falling into an upscale demographic, as they will be your prime prospects.)

Depending on where your spa is located, you could also purchase train station platform advertising. Choose stations that have a decent ridership of people that have at least an average yearly income of $80,000 (the people who sell this kind of ad space can provide you with those stats). Last but not least - invest in some good PR as editorial coverage is worth gold!

Best of luck with your new venture!

Share Your Thoughts

Today's Editor's Picks

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone

ASK Quick Tips