How do I market internationally?

I want to sell pins of my VoIP and callback calling card for this. I need customers from all over the world. I am ready to invest more than 7% of the total sales on marketing.
This is a very broad question so unfortunately it will be a broad answer.

1. Define your target market, ideal client and put a geographical component in this definition.

2. Develop your message to your target market, higlighting benefits, offers and solutions

3. Figure out the best vehicle and most cost effective vehicle to get that message to the target market.

4. Do it often and frequently

Hope this helps,
Al
www.market-for-profits.com
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