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Question added to topic MarketingAugust 7, 2007

How do I set up a marketing plan?

How do I set up a marketing plan and other objectives for starting a healthcare business?
A marketing plan is a process, not a one time event. It starts by analyzing the market, doing competitve research and research with potential, lost and current customers where applicable. You may want to test your positioning, messaging, pricing, packaging, etc. The plan will also show your budget and the proposed uses of those funds via online and offline advertising, promotion, public relations, etc. Plans should be reviewed for relevancy on a regular basis, many companies have a formal process they go through annually. Hope that is helpful, good luck.

Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.

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