How do I create a quick "elevator pitch" for my business?
I need help with crafting a quick "elevator pitch." My product is new at www.theappreciationstation.com.
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.Creating an elevator pitch - a 1 minute summary of what you offer your customer - is most easily done when you have the help of a really rude friend who will frustrate you with ignorant questions and intentionally misunderstand what you're saying until you finally blurt out something so blunt a 3 year-old would understand it. The difficulty of creating an elevator pitch is that you're cursed with insider knowledge. As an expert, you'll want to answer the questions that no one is asking. This is always a mistake. Your prospective customer is profoundly, but innocently, ignorant. Your elevator pitch needs to be painfully simple. Ouch.
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