Radio is one on one marketing and works when you have a great message including a hook and you run it frequently. If you are on a tight budget my guess is that radio will be too expensive at the frequency you really need. Direct mail is a lot less expensive, can be just as targeted and costs can be controlled all while running at a high enough frequency to yield results. Thanks, Al.


 


Al Lautenslager


www.market-for-profits.com