How can I increase traffic for my website without spending a lot of money on advertising and promotion costs?

My website at http://www.freewebs.com/merchandisingplus/.
This story first appeared in the November 2011 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The best way to increase traffic is to provide visitors with compelling and relevant information. You can pay a service to send you visitors, but�if they're not interested, they'll only leave anyway.

You also want to have a cleanly designed, easy to navigate website to make their purchasing experience a breeze. You could�also study companies who have done a great job of generating qualified traffic like zappos.com.

Good luck!

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