Is moving from online retail to strictly wholesale a smart move?
I am concerned about your capacity to fulfill commitments. You state you only have one artist but twelve sales reps. You should start looking for additional artists who can produce the style and quality of product you want to provide. It doesn't do any good to over sell and under produce. If demand is strong, you may want to review your pricing strategy ... especially if production capacity is limited.
Ray Silverstein is the president of PRO: President's Resource Organization , a network of peer advisory boards for small business owners. He is author of two books: The Best Secrets of Great Small Businesses and the new Small Business Survival Guide: How to Survive (and Thrive) in Tough Times . He can be reached at 1-800-818-0150 or firstname.lastname@example.org .