This ad will close in
Question added to topic MarketingAugust 8, 2007

What is direct marketing?

I have a high volume business were I do B2B sales. The products that I distribute are Ladies Gift Sets and other such products.
B-to-B sales - I love it! Direct marketing under a B-to-B platform is anything you do to engage your prospects (in your case, entities who resell ladies gift sets, etc.) in a direct manner. In today's marketplace that could mean a direct mail piece, like a snail-mailed postcard or sales letter, an email, a one page e-blast or even a cold call. The idea behind direct marketing is to introduce your firm, educate your prospect in a very compelling and quick way. If done correctly, direct marketing always includes a deadlined call to action (which helps boost your response). Direct marketing by it's nature is usually unsolicited, so it's return is small (1% is average) - but it is an invaluable part of a good marketing tool kit because it helps reinforce your firm's brand and gets your name on your prospects radar screen.

Here's to you winning in business!

Pattie S.

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious women, companies and entrepreneurs worldwide, sharing smart new media, client engagement, entrepreneurial and communications expertise as a techpreneur, consultant, speaker and video blogger.

0 Comments. Post Yours.

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Don’t see a topic? Suggest One

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone