From the December 2012 issue of Entrepreneur
Make sure your products are priced right for the show attendees. There are many levels of festivals and art shows -- some are juried and others are not, and there are shows that draw affluent shoppers and neighborhood fairs that draw families on a budget.  Pick the right shows to showcase your jewelry to your best prospects.  And don't overlook the value of well-made display cases, particularly if your jewelry is rather high end.  Everything about your presentation should reflect the elegance and quality of your work.