This story first appeared in the December 2012
issue of Entrepreneur
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Make sure your products are priced right for the show attendees. There are many levels of festivals and art shows -- some are juried and others are not, and there are shows that draw affluent shoppers and neighborhood fairs that draw families on a budget. Pick the right shows to showcase your jewelry to your best prospects. And don't overlook the value of well-made display cases, particularly if your jewelry is rather high end. Everything about your presentation should reflect the elegance and quality of your work.