This story first appeared in the December 2012 issue of Entrepreneur. To receive the magazine, click here to subscribe.
Make sure your products are priced right for the show attendees. There are many levels of festivals and art shows -- some are juried and others are not, and there are shows that draw affluent shoppers and neighborhood fairs that draw families on a budget.  Pick the right shows to showcase your jewelry to your best prospects.  And don't overlook the value of well-made display cases, particularly if your jewelry is rather high end.  Everything about your presentation should reflect the elegance and quality of your work.