1. The strongest headlines pull the most clicks. Use a plain question or something that is really attention getting.
2. Mention your product or service in the headline and for sure in the ad.
3. Place your ads where your target market is.
Niche markets and really refining your target will provide those areas where clicks are cheaper than mass market products and services.
Question added to topic Marketing • August 21, 2007
Where can I get low click through online ad rates?
Typical click-through rates for online ads are abysmal, hovering around the 3% mark. What are three tried-and-true techniques to build a click-through rate?
Michael Frazier is an SEO expert and Entrepreneur.com's director of ad operations. He has more than four years of SEO and online marketing experience.