Divide total sales by unique visitors and you'll establish a dollar value per unique visitor. In other words, if you bring in 100 dollars in sales per 1,000 visitors, your visitors will have a value of 10 cents each. Bring in twice as many visitors and you'll bring in twice as much money. The only ways to alter this equation are to (1.) sell a higher priced product or service to the same number of visitors, or (2.) sell a higher percentage of visitors who come to your site. The percentage of visitors sold is your conversion rate. Better websites have higher conversion rates. Good luck to you.
How do I convert hits on my site to a dollar value?
Chuck Fuller is senior vice president, business development for Entrepreneur Media and helped found Entrepreneur.com. He has more than 20 years of experience with the company and has developed relationships with companies such Yahoo!, Google, MSN and AOL.