Of course you should always check with your attorney, but if you want a quick guess in the meantime, lots of retailers routinely sell products for less than suggested retail price. If they push too hard they risk having the manufacturer stop providing them with products to sell, but that takes a lot of pushing. The norm is to sell for less than SRP. Customers expect that. Manufacturers live with it.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.