What resources are there for a publicity and marketing planner in training?
The business owner is the author of a series of "survival guides" for college students. She is also a motivational speaker. My job is to learn how to market her skills to the right people (she is well aware of my experience level) and sell her books to professors, professionals, students and stores. I need some good resources for this job and some ideas as to where to start. I have already began working on a press kit but that probably needs work too.
Sounds like a great first job, congrats & good luck!