Is there a trade association for your business? Who puts on the big conventions for the trade? Both types of organizations would be a great place to start. They have their finger on the pulse of the market and online businesses are now a big part of the distribution stream. You can also explore similar sites and talk to the owners. Each site has contact information. I think you will be surprised at the amount of data that is out there.
If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.