Are there other more productive ways to actively prospect instead of cold calling?
Qualify leads that are generated. Direct marketing used to create a lead should be measured to determine the most cost effective method and to use this method over again.
Ray Silverstein is the president of PRO: President's Resource Organization , a network of peer advisory boards for small business owners. He is author of two books: The Best Secrets of Great Small Businesses and the new Small Business Survival Guide: How to Survive (and Thrive) in Tough Times . He can be reached at 1-800-818-0150 or email@example.com .