Here is a previously published answer to a very similar question:
http://www.bplans.com/qa/article.cfm/381
Tim
Question added to topic Money •
September 11, 2007
How does one determine shareholding in a new business?
We would like to start a media company specializing in indoor and outdoor advertising. We have a potential investor but would like to know more about how to share distribution between us, the founders, and the investor.
Tim Berry is the president of Palo Alto Software Inc., based in Eugene, Ore., which produces business planning software. He is also the author of 3 Weeks to Startup and The Plan-As-You-Go Business Plan, published by Entrepreneur Press.
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