Ask Entrepreneur

Should we do SEO internally or through an agency?

We're a 200 person, $40 million company that sells to SMB via the web.

They use "make vs. buy" decisions like this to teach business decisions and analysis in business school because there are almost always multiple options and no clear choice. Companies bigger than yours use outside SEO sometimes, and companies much smaller use internal SEO. In my company, Palo Alto Software -- which has very good organic placement -- we've done SEO internally for 10 years now because we felt itsmission was critical and we wanted to keep our core competencies in-house. We now have 40 employees, but we had a full-time SEO specialist as an employee before we had 20 employees. Ultimately this depends on how you feel about risk, fixed vs. variable costs, and true expertise. There are no formulas. You have to make this choice for yourself.

Tim

Share Your Thoughts

Today's Editor's Picks

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone

ASK Quick Tips