There are certainly advantages in terms of being a pioneer and perhaps in terms of bargaining position when it comes to the conditions of your franchise agreement. But there are also risks that should be carefully weighed before deciding on such a course of action. If you reference the archived articles I've written, you'll find more help.
Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.