Ask Entrepreneur

How do I market to a low-income demographic?

I run a daycare. What strategies can I use to effectively advertise to a market of single women that lead households with an income at or below poverty level? Any suggestions on how I should draft my ads and where to get a response?
Low income customers have many of the same needs as the rest of the market such as a safe and happy daycare option for their children. The main difference is they do not have as many resources at their disposal, so many have to make tougher choices sometimes with regards to products and services they need. Be respectful of their situation, show that you understand and appreciate their needs and offer them something that speaks directly to them. Most likely they take public transportation, use laundry mats, read the free newspapers available in town, use public health clinics for example. Those are all places you can advertise to reach them with fliers, ads, coupons or brochures. Hope that helps!

Good luck,
Paige

Share Your Thoughts

Today's Editor's Picks

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone

ASK Quick Tips