Question added to topic Marketing •
April 11, 2008
How can I use social networking sites to boost my sales?
I've recently started a t-shirt company and I'm looking for ways to boost sales and to get more exposure online and offline on a limited budget. I currently have a few social networking profiles and an active e-commerce website. The t-shirts are being marketed to 15-35 year-old male customers. Eventually I'd like to have a brick and mortar store for my business.
I'd recommend using various online tools: a blog, email marketing and the social communities to build brand awareness and sales. Whether your firm produces unique designs or not, you can utilize these platforms to comment on new trends, promote a new line, introduce a contest, etc. Try to include pictures, audio files--and if possible--a well done video (which can be homemade), as that age group in particular responds well to interactivity and the hip factor.
Remember that any of these platforms can also help you boost your site's rankings organically (and produce new sales) when you post hyperlinks directly to your site. Don't forget to post a press release of your work to sites that your target markets are apt to visit, as well as online PR distribution sites like PRnewswire.com, enewspr.com and prweb.com because any editorial coverage is platinum.
As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious women, companies and entrepreneurs worldwide, sharing smart new media, client engagement, entrepreneurial and communications expertise as a techpreneur, consultant, speaker and video blogger.