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How effective of a marketing strategy is it to recruit guinea pig companies to try out my service?

I have a solid idea for a company that is in its very beginning stages. However, the startup cost is very expensive and to avoid unwanted debt, I will need to recruit a few guinea pig companies to host my service for employees so I can see if this will even work out. But obviously I will need some inventory in order to get started. As much as I believe in what I am marketing, I strongly dislike cold calling and/or being a walk-in. Is this the best method of marketing (besides advertising, which is not an option at the moment).
You shouldn't begin to consider starting any business without a a real operational blueprint, and that includes a marketing plan with some kind of budget. A basic marketing budget should include:
-brand development (created by a professional graphic designer)
-a professionally designed, coded and written website that has SEO friendly text
-a professional copywriter
-and some "stuff"
-at the very least a promo card (also professionally designed) that details info and benefits about your product(s) or services, and a business card. I'd also suggest producing a pdf flyer that you can post via email.

Any basic marketing plan also must include a bit of PR, lots of networking, at least one campaign using direct mail and a decent amount of cold calling, which may or may not include buying a list of prospects (for cold calling or direct mail purposes). If you are not good at cold calling, don't do it! Hire someone who is, like joanne@callingworks.com or ItsYourCall.com, and you will get sterling results!

Bottom line, this saying is right on the money: If you fail to plan, you will plan to fail. If you do not outline in a very strategic manner all these basic tasks and come up with appropriate funding to cover the actions and the "stuff" you will need to launch strongly, you will end up wasting tons of time and energy for naught. Best of luck with your endeavor!

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