This ad will close in
Question added to topic MarketingJune 10, 2008

How would you define marketing?

I am doing a project for school and one of the reqirements is to develop my own definition of marketing based on five to six different definitions from different sources. How you would define the word "marketing"?
You can certainly look up a dictionary definition that tells you what marketing is.  But I think it's more interesting to define what marketing is not. 

It's not a phone call to a prospect or an e-mail or letter to an individual.  Those are all sales tactics. Selling is often confused with marketing but, in reality, marketing is what supports sales. Marketing creates an environment in which sales may be made successfully.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

0 Comments. Post Yours.

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Don’t see a topic? Suggest One

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone