How many times do you need to place an ad in the newspaper before you get noticed?

That's a tough one to answer. Since not everyone sees every page of every issue of the paper, it takes numerous insertions to gain enough frequency with a specific target audience for a message to penetrate.  The actual frequency you need will also depend on the complexity of your message and what's being sold. 

For reprints and licensing questions, click here.

View Comments (0)