This ad will close in
Question added to topic MarketingJune 17, 2008

How many times do you need to place an ad in the newspaper before you get noticed?

That's a tough one to answer. Since not everyone sees every page of every issue of the paper, it takes numerous insertions to gain enough frequency with a specific target audience for a message to penetrate.  The actual frequency you need will also depend on the complexity of your message and what's being sold. 
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

0 Comments. Post Yours.

About ASK ENTREPRENEUR

Ask Entrepreneur is a question-and-answer forum for and by the Entrepreneur.com community. Send in your burning business question, or comment on someone else's now. Have a Question? Ask Now

Topics (over 1000+ answers)

Don’t see a topic? Suggest One

Ask Entrepreneur Q&A Hangouts

Google + Hangout With Shark Tank
Google + Hangout With Jason Falls
Google + Hangout With Angela Jia Kim
Google + Hangout With Grant Cardone