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Question added to topic Business ManagementJune 19, 2008

How do we find the right person to manage the content, design and feel of our startup website?

I have the business and financial aspects covered but I really need to find a person with the creative spark to develop and maintain the content on the site. I've tried networking and job sites, but it is such a shot in the dark!

Congrats on thinking through the entire aspect of being a successful website owner.

Your first step is to find a website that you really like--ideally for a company that operates in your industry, but this is not mandatory--then contact the website owner and ask for a referral.

Many happy website owners have been through the mill and have had their fair share of challenges with designers, so they're more than happy to refer you to their designer.

Also, ask your business friends and colleagues if they have any recommendations. As the saying goes, it's not what you know, but whom you know!

Good luck,

Lena

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.

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