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Question added to topic MarketingJune 23, 2008

What kind of discount should you give a distributor who buys your line of apparel?

We have a line of accessories, and a distributor wants to buy a medium-volume order. Should we give him a better discount than we give our retailers and, if so, how much?
You may want to give him an initial "trial" offer, but remember--every time you discount, you take money off your bottom line. Is there a way to add value to the transaction, giving the distributor better terms on the back? Or a way to help the distributor move the product once it is in the distributor’s hands?

My thinking is, if your retailers catch wind of your "discount," you may end up having to discount more than a medium-volume order, which can really wreak havoc with your profit.

Another option is just to stick to your high-volume orders, keeping in mind where your true target market really is.

All the best. Brad Sugars.

Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.

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